Hollywood producers are constantly trying to seek out horror movies that will cost close to nothing to make, but absolutely make insane amounts of money. We’ve seen this most egregiously with one of the most popular horror genres to ever — the concept of the “found footage” movie. 1999’s The Blair Witch Project was the first real commercial success story to come out of a found footage style horror flick (and is one of my all-time favorite horror movies). But it wasn’t until 2009’s Paranormal Activity that many production companies decided to follow suit and start production on their own found footage horror movies. These movies are typically quite easy to make (at least in comparison to movies shot with regular film cameras), require small budgets, and are easily marketed to the teenage markets. Though they’re usually of disconcerting quality, they typically become successful.
Unfriended is the latest venture into the already stale genre of found footage horror movies. It’s set apart from the rest, though, as it actually boasts an interesting concept; the entirety of the movie is seen from the main character’s Macbook screen in real time as she surfs Facebook, plays music on Spotify, and Skypes her friends (product placement galore!). Unfortunately, however, this concept is executed without craft and ends up becoming little more than just a gimmick.