Following several delays and months of speculation, the first look at the new entry in executive producer J.J. Abrams’ Cloverfield franchise came in the form of an ad spot during the Super Bowl. It was the first-ever official announcement ofJulius Onah’s The Cloverfield Paradox, and with it came the surprise that just two hours later, the film would be released worldwide on Netflix. It‘s an absolutely unheard of, crazy marketing strategy that worked, instantly making me as interested in watching the new film as I was in continuing the excitingly close football game that, for a mere 30 seconds, a brief trailer had managed to steal the spotlight from.
But with the film’s unique release aside, Paradox unfortunately watches quite pitifully. Stocked with a complicated mess of a plot, a large cast of insubstantial characters (even more damning due to the sheer talent of the actors that comprise the roles), and barely any driving force behind its uninteresting narrative, Paradox as a film remains stranded — not so much unlike its focal-point space station and its crew when they’re seemingly left helpless in a separate dimension from their own.