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One of the qualities that you want a literary journal to have is the ability to stand out, to catch people’s eye while they’re surfing the web. In this day and age, many literary journals have converted to a completely online format. In that kind of environment, it’s important to stand out and be interesting so that people want to delve further into your site than just the front page.
One such site, that grabs you and hooks you with an interesting layout and front page images is DIAGRAM. For starters, as soon as you click on their site, you see that there’s a connection between the title of the journal and the opening image on their site. The image is of a highly complicated graph and I immediately connected that with the name “diagram.” I think it’s important to have that title-image connection because it helps visitors remember the site.
DIAGRAM also has a an bare bones layout, simply what you need to know organized very neatly on their site. I like the juxtaposition of red text links with the black text of all the other information. DIAGRAM also provides a convenient way to search what they’ve published in their archives. You can find a piece based on author through their index, or by searching through each individual past issue. I can also attest to the fact that DIAGRAM employs an ever-changing layout for their website. At the beginning of September, they had a different layout on this front page. That’s a good idea because it keeps things fresh for people visiting the site.
— Jet Fuel Editor, Mary Egan